Subscriber First Name ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Auralís
 

¡Hola! Subscriber First Name,

October has come and gone, and November is nearly at its close. This will be our final newsletter of the year. If you’ve been reading along, you already know that December and January in Puerto Rico are months of alegría, descanso y parranda — the longest holiday season in the world! I’ll be taking that time to rest, reset, and be fully present with family, community, and the ocean. After an intense semester and a transformative year, we all deserve a little sun, sand, and salsa — and since I’m able to, that’s exactly what I plan to do. Happy Holidays from me to you!

Before I sign off, I’m excited to share what’s been unfolding over the past two months, from Puerto Rico Fashion Week to re-visiting The Story of Stuff, conversations on the Circular Economy, and reflections inspired by The Artist’s Way.

 

Puerto Rico Fashion Week

On October 7, 2025, I was invited to speak about the academic offerings at Universidad del Sagrado Corazón during an event that brought together high school students from technical schools across Puerto Rico that teach sewing and prepare young people to explore fashion design.

Of the four universities on the island offering bachelor’s degrees in fashion design, Sagrado is the only institution with a curriculum centered on entrepreneurship, sustainability, and circularity — all essential pillars for building a resilient and future-ready fashion ecosystem.

When you really break it down, Puerto Rico’s entire fashion pipeline is still very small: our emerging designers and their ateliers, the seven remaining military garment factories, the last two sewing cooperatives, the four fashion programs, and the roughly 70–80 students graduating from all of them each year. At Sagrado, we will soon graduate our first class — just over twenty talented students — and we currently welcome about 80+ new students into the program each year. In total, we are talking about fewer than 5,000 people actively positioned to shape the future of fashion on the island.

My biggest concern remains: Where do these students work once they graduate?

If universities are not training them to build the ecosystem they need in order to thrive — one that still does not fully exist — and they are also not preparing them to compete with graduates from New York, Paris, or London, then what exactly are students receiving in exchange for such costly degrees? Some of these programs have been operating for over a decade — more than enough time to plant seeds, build industry infrastructure, and create real pathways. Yet, we continue to see graduates specializing in eveningwear, bridal, and prom dresses — beautiful work, but extremely limited economically — and very little development in ready-to-wear, accessories, loungewear, or more sustainable and scalable categories.

And the structural problem remains: apart from seven high-volume military factories ( you may remember I used to work in one of them, that closed abruptly in 2024) and two aging cooperatives that are nearing retirement, Puerto Rico does not have local manufacturing capable of producing these collections. Designers either have to build their own micro-factories and train talent themselves, or leave the island to produce in other countries — a difficult and expensive path for a small emerging brand. Factories require minimums; graduates often lack training in technical development, pattern grading, and sample execution; and many students today have become disconnected from the fundamental reality that our clothes are still made by human hands. Robots do not yet sew our garments. Every morning when we get dressed, it is thanks to a garment worker somewhere in the world.

This is why I become so deeply frustrated when academic institutions push expensive fashion degrees without simultaneously working to build the industry that would allow these graduates to succeed. My colleagues at Sagrado and I are choosing a different path, based on our own experiences as entrepreneurs. We are building a program grounded in true skill-building, business creation, ethical and circular values, and industry development. As we prepare to graduate our first cohort, time will tell — but we are planting seeds for a future where Puerto Rican designers not only dream, but also build, employ, and manufacture here at home.

So, back to the talk I gave at Puerto Rico Fashion Week. Instead of recruiting students by claiming we are “better” than other universities, I chose a different path. I offered a mini-lecture on the industry these young people hope to enter — an industry full of creativity, yes, but also one in urgent need of transformation.

I spoke about what sustainability truly means in fashion — not just recycled fabrics or marketing language, but an approach that considers people, planet, and prosperity. I reminded them that in Puerto Rico, where half of our landfills are under closure orders or not fully compliant, textile waste is not an abstract issue — it is a daily, physical reality on our island. Sustainability here means thinking about circularity, respecting labor, building local capacity, designing responsibly, and imagining a future where our creative talent can thrive without harming the environment or relying on extractive systems.

I’m not sure how much of that message landed — they were understandably dazzled by the gowns and elaborate costumes on stage, many created by students from other programs. Beauty moves us, and it should. But beyond beauty, I wanted them to see possibility — the possibility of building an industry that does not yet exist here, but desperately needs to.

I highlighted the incredible professors I teach alongside at Sagrado — professionals who not only talk about sustainability but practice it, build it, question it, and evolve with it. My hope is that the students who choose Sagrado come with a genuine desire to help construct the ecosystem their future depends on — an ecosystem capable of supporting not just their careers, but those of generations to come.

I know, because I tried to build pieces of that ecosystem myself through Retazo back in 2020 — and the work continues.

And yes — I wore a Palestinian keffiyeh that day, gifted to me by a friend’s mom that visited Palestine more than 10 years ago. It was October 7th. Wearing it felt like the bare minimum — a quiet act of solidarity, a reminder that sustainability and justice are intertwined. During the lecture, I shared case studies from Cuba, Colombia, and Palestine because sustainability is global, political, and deeply human. If you don’t know Nol Collective, look them up. They are designing, making, and resisting in Palestine — proof that fashion can be a form of resilience.

 

The Story of Stuff

Back in 2013, when I first began teaching the circular product lifecycle — and developed my 7 Stages of a Product’s Lifecycle methodology to help transition fashion products from linear to circular models — I used to show The Story of Stuff to every cohort in my Sustainable Design & Entrepreneurship certificate program.

 Watch it here 

For years, it was a foundational moment on the first day of class. And then, little by little, something shifted: students began arriving with a much higher level of awareness. So eventually, I stopped playing it.

This semester, I brought it back — not only for my sustainability students, but especially for my fashion marketing students. And now I want to share it here with you too. Because even if you don’t realize it yet, maybe you need to see it again — or for the first time.

You’re in for such a treat. They’ve produced several films since then, but this original one feels more relevant now than ever.

 

Have a project in mind? Let’s talk about it.

Our consulting services are designed for individuals and companies that need support with their operations — from the products they create and sell to logistics, supply chain management, and infrastructure. We bring over 20 years of experience in the creative industries. For Auralis that includes 7 years spent inside a factory learning manufacturing, from the most analog techniques to the most advanced technologies. For Ruby, it included 15+ years of international guidance for all creative industries. If you need guidance, let’s schedule a call here.

 

The School Continues, in Spanish of course.

The 3 Master Classes I designed in Spanish are up running and always accepting students.

 

PS: All the bulletins are here.

¡See you in February 2026!

 
Auralís
youtube linkedin facebook email instagram
¡Gracias!

Auralis Studio LLC, 412 C. Tapia, San Juan, Puerto Rico

Powered by Squarespace

Unsubscribe