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Subscriber First Name͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Hola! Subscriber First Name,February has arrived, which means the year has officially begun in Puerto Rico! With it comes the relentless hope that we can make things just a little better each day for the people and causes we care about. This month has already been a lot—so much so that if I included everything, this newsletter would turn into a full-length novel. So, some stories will have to wait until March. Stay tuned!
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For now, let’s dive into the latest from the studio: a deep dive into Pava hats and its artisans' rich history with a dose of my Spring 2011 colletion nostalgia, an adventure to Medellín, Colombia, for Colombiatex’s Sustainability Route, and a Creative Industries Symposium at Universidad del Sagrado Corazón. Read on—it’s been a ride! and —the month hasn’t even ended yet.
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Colombiatex 2025 x Ruby Dávila
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I kicked off the month with an incredible invitation from Inexmoda, thanks to my longtime friend and collaborator, Ruby, to attend Colombiatex—aka, the biggest fabric and trims fair in all of LATAM. And wow—what a week!Not only did Ruby and her business partner, Clarena from Woot Woman Travel, put together an epic itinerary packed with factory tours, in-store workshops by designers and brand owners, and store tours with some of Medellín’s top suppliers, but we (all 15 of us) also got to experience the city's vibrant culture and have an absolute blast while at it.
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Ruby has been organizing these educational business trips for a while now, and it all happened very organically. First, because she’s half Colombian, half Puerto Rican (so basically, built for this), and second, because she and I once tried—very hard—to help Puerto Rican businesses develop and manufacture their products on the island… and, well, we hit a big nope because the ecosystem just isn’t there. But Colombia? Oh, Colombia gets it. One of the biggest eye-openers was visiting a massive outlet mall where 90% of the stores were Colombian brands.
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And not only that—their products were actually made in Colombia, using materials sourced in Colombia. Imagine walking into a store in your country and knowing that what you're wearing was sourced, made, and sold locally. Sounds dreamy, right? Yeah, well, as an American or a Puerto Rican… we can’t really relate. Our infrastructure isn’t built for it—on purpose. But more on that—and Medellín’s incredible model for sustainability in fashion, manufacturing, and everyday life—in the March newsletter. For now, enjoy the Medellín photos here (and a preview below), the food, and if you’re an entrepreneur looking to source in Colombia, go with Ruby. Trust me, it’s not the same as going alone—her insight, industry know-how, and effortless charm make all the difference.
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Mailye Matos: Se Habla Moda
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I've been a fan of Mailye Matos’s work since the Retazo days, when I had the privilege of guest-speaking in one of her classes at Universidad del Sagrado Corazón. What I admire most is her approach to teaching Puerto Rican fashion history—giving students a much-needed dose of context and critical thinking, something painfully absent from most fashion programs elsewhere.
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This month, she invited me back to the university, this time to speak at the Creative Industries Symposium about “The Most Wanted Job in the World”—aka, fashion jobs, and how they connect to Puerto Rico’s economy today. The event is open to the public, so if you're interested, just reply to this email, and I'll make sure you can attend. I will be there with some of the greates fashion critical thinkers Puerto Rico has prodcued: Nasheli Juliana Ortiz, Cristina Núñez, Karina Defelippe and Sally Torres Vega.
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Also, do yourself a favor and follow Mailye’s work and her page, Se Habla Moda, (in Spanish only) where she shares her insights and deep dives into the fashion industry. Trust me, all of it totally worth the read!
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Pava’s and Puerto Rican Fashion
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If you're new here, you may or may not know that—back to September 2010, when I decided to launch a fashion brand during New York Fashion Week. Naturally, my collection was inspired by home, and one thing I really wanted in the show was pava hats or at the very least, pava-like hats… But there was a problem: I couldn’t find an artisan willing to make 12 of them (pava making is a dying craft even today). Enter Isaac Laboy, one of Puerto Rico’s master craftsmen, who not only took on the challenge but also created custom belts in his Quebradillas workshop
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all made out of the fallen roots of the Cupey tree. The collection came to life, and it was magical. If you’d like to see some of the hats, here you go. Fast forward to 2025, and suddenly, the pava is everywhere—thanks to Bad Bunny and his immense social capital turning it into a full-blown mainstream moment. (Guess I was just ahead of my time. 😂)
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This led to a nostalgic deep dive with my friend Suset, who back in the day handled all copy and press for my brand and was also my flatmate. We reminisced about those late-night creative sessions, the chaos of putting the collection together, and how surreal it is to see the pava have its real moment now. She wrote an article about it for Platea PR—though heads up, it’s in Spanish.
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Consulting Calendar is Open
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I’ve got open consulting slots for the rest of February and March! If you need insight on a business idea, a product in development, a circularity challenge, or a manufacturing solution, book a discovery call here. Let’s explore the possibilities—zero commitment, just good conversation. And if I’m not the right fit, I’ll happily connect you with someone who is. Lately, I’ve been teaming up with Ruby and defining our business alliance, so if your best solution happens to be a trip to Medellín… consider it officially prescribed.
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The Online School Continues
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PS: You can find my other newsletters here.
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