Auralís Herrero-Lugo started her eponymus line in 2009. After 5 years of working in New York’s fast fashion industry and seeing first hand the environmental consequences of the industry in the planet. The brand was started under a simple premise; “The clothes are practical, sophisticated and fashion forward with a sustainable relationship to the planet as a priority.” With the beginning of her eco-venture she also birthed the Urban Tropical aesthetic; an amalgamation New York City’s chic steel opulence with Caribbean flavor and childhood memories of breezy summer nights in the tropic; city & island in 1 wardrobe.
In September 2010 Auralís showcased her Spring 2011 Collection in New York Fashion Week with The Greenshows . Since then she’s been pouring all her creativity into the line’s collections. Making sure a sustainable relantionship to the planet remains a priority.
Auralís studied fashion and textile design at Moore College of Art and Design in Philadelphia, the only all women art school in the United States. She is also a 2013 alum of New York Economic Development Corporation's Design Entrepreneurs Program.
Dividing her time between Brooklyn and Puerto Rico, Auralís is an active member of her communities, promoting and collaborating on projects that develop local and sustainable economies. She teaches Ethical Fashion and Sustainable Product Lifecycle at the Fashion Institute of Technology and collaborates with Puerto Rican artists for her accessories such as artisan Isaac Laboy, jewelry artist Luiny Rivera Guelpi, textile designer Raquel Berríos and more recently designer Zaida Goveo Balmaseda . She is also a founding member of various organizations that promote and amplify Puerto Rican culture, design and history like; El Punto Es and ChicaPReneurs. Auralis is also on the board of advisors for Concalma, Puerto Rico's first fair trade hand bag line, Puerto Rico Diseña a catalog and a shop or the best design talent in the island and writes about sustainable fashion for the website Merodea.