For Immediate Release
“What would Iris Chacón, the Puerto Rican icon, wear to wine and dine in a Scottish castle?”. This is the scenario that inspires Auralís Herrero-Lugo’s Autumn 2012 collection; taking Urban Tropical to the hills of Scotland. From one island to another, from tropical to highland, Auralís designs for her suitcase bringing together ethical beliefs with exquisite designs.
“Iris Chacón was a character I grew up watching in Puerto Rico. She had a variety show in the island for over 12 years. She was a fashion and beauty inspiration to all Puerto Rican women of my generation” In Auralís’s vision Iris Chacón travels from Puerto Rico to Scotland via New York wearing the Autumn 2012 Auralís collection; she leaves all the men in kilts speechless. This Urban Tropical takes her city chic attitude combined with her Caribbean flair everywhere she goes.
Already commended for her commitment to sustainable design: “From the theme I was expecting a more Club Tropicana vibe, which shows what I know – instead we had a 70s-inspired collection of flowing drapery in hemp, organic cotton, soy jersey and peace silk and absolutely beautiful clothes” – The Guardian UK
“ Sophisticated, elegant garments from designers like Auralís enlight fashionistas about what sustainable fashion can look like when its done right.” – Huffington Post
Auralís Herrero-Lugo’s 2012 collection goes one step further in stamping out the footprint of her clothes. The majority of the fabrics were hand dyed at Auralís’ Studio using only natural, sustainable, fair trade dyes. Madder gave us Bracken, which covers the Scottish hills it also gave us Maga; Puerto Rico’s national flower. Logwood brought us Heather, Scotland’s violet flower and our staple New York City Grey.
Says Auralis: “The process of dying fabric requires large quantities of water. Achieving our rich colors naturally was the next logical step for our eco-venture.”
Keeping with the Scottish influence, Auralís outerwear uses Harris Tweed; the world’s only commercially produced hand woven tweed. The tweeds are woven in the Isle of Harris using 100% Scottish wool. The use of Harris Tweed came as a result of the brand’s expansion with the arrival of a Scottish partner, Jennifer Macgregor-Dennis. Auralís transformed these tweeds into timeless sophisticated pieces lined with naturally dyed organic cotton hemp and silk blends.
For autumn 2012 Auralís collaborated with fellow sustainable designer, Zaida Adriana Goveo-Balmaseda. The collaboration includes a scarf and a turban, knitted using a blend of organic merino, baby alpaca and silk yarn; luxurious on the skin and beautiful on the eye. All yarns were also dyed naturally at the studio.
With the combination of luscious fabrics and nature’s finest colors Auralís creates timeless pieces with a passion for beautiful design, the perfect ingredients to create this exquisite Eco luxury collection. Silk habotai dresses, tweed capes and jackets, asymmetrical skirts, and flowy trousers all assemble a fluid and interchangeable autumn wardrobe.
Auralís just showed the collection at Amsterdam’s MINT Modefabriek and New York’s Capsule with the Now Showcase Origin 23 Showroom, “ The eco fashion world is where the future of fashion lies”. - Eileen Moran, who started Origin 23, brings together talented eco designers and gives their collections a home.
For sales inquiries please contact Eileen Moran at origin23nyc@gmail.com, for press inquiries and interview opportunities please contact Jennifer Macgregor-Dennis atJennifer@auralistudio.com
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