FOR INMEDIATE RELEASE
Urban Tropical: Fresh off the Boat Spring/Summer 2012
“What would a Caribbean woman, such as Rita Moreno, pack if she were to sail from Puerto Rico’s tropical paradise to the glamorous City of New York? The Auralís Summer 12 Collection and red lipstick, of course.” Fresh off the boat from the Caribbean Islands to the Island of Manhattan, this was the inspiration for Auralís Herrero-Lugo’s Spring/Summer 2012 Collection.
Out of her Urban Tropical aesthetic, which she first showcased at New York Fashion week’s The Greenshows in 2010. Auralís once again combines New York and Puerto Rico, the city and the tropics for Spring/Summer 2012. The pieces evoke wanderlust and an elegant allure by merging whimsical elements with a clean construction and sophisticated flare. Ruffles, cap sleeves, sheer and breezy fabrics meet sleek lines, squared necks and sharp angles in a mélange of neutral and vibrant tones. A flowy and ruffled papaya hued skirt combined with a tumeric tinted structured shirt, an iron oxide print dress with sexy sharp slits is what Auralís brings you this summer. The collection tells the story of a journey and arrival from the tropical to the urban, combining elements of both.
While the silhouette and structure of the pieces are inspired by the Caribbean, the colors showcase the bold, bright, and vibrant New York nestled in the city’s fringes. Through them, Auralís wanted to channel the ethnically diverse neighborhoods across the city that has cultivated her design. “Living in Sunset Park, Brooklyn I constantly saw bursts of color around me that transported me right back home”. The coconut, mango and pineapple helados sold on the street corner and fresh papaya and mango steeped in salt and chili powder sold on street carts gave Auralis the 2012 summer colors. “They make for such a delicious view. I wanted to capture them on my clothes, and share this special side of New York with everyone.” The results of this inspiration are the colors for this season, Papaya Orange, Yellow Mango, New York Grey and Coco Crema.
Since its beginnings, Auralís has been committed to beautifully designed and responsibly made garments. This collection is no exception. With Spring/Summer 2012, Auralís took her sustainable philosophy even further by using only natural dyes , turmeric for the Mango Yellow, madder for the Papaya Orange and logwood for the New York Grey. The print on the chiffon and the cotton was created with an iron oxide splatter. All the materials used to make the pieces are eco-friendly, from the wooden buttons to the fibers, of the fabrics; organic cotton, hemp and silk. “ These are beautiful designed clothes with a sustainable relationship to the planet as a priority.”
About the Designer: Auralís, who has been sketching dresses since her early days in Puerto Rico, now pours all her creativity into her fashion label. Every day at her Brooklyn based studio is an “eco-venture”. Is here where Auralís spins flawless pieces with eco–consciousness, and a passion for beautiful design. Auralís is fully committed to her eco-friendly and style-conscious mission. With each new collection the brand strives to make beautiful luxurious pieces that keep the planet as a priority.
For sales inquiries please contact sales@auralistudio.com
For media inquiries, interview opportunities, please contact Jennifer Macgregor Dennis: Jennifer@auralistudio.
www.auralistudio.com , www.twitter.com/auralistudio