Allright! We are back online! Apologies for disappearing for the past month! We have been super, super busy. Chang is eat fault for this MIA. We moved! To a much bigger and improved studio in the lovely Fort Greene Brooklyn. A studio that is technically not completely ready yet, but more on that later… In any case it’s exciting!
Also, when life gives you lemons you make spike lemonade, and so we did… Timing is everything in the fashion industry as of yet. Here at the studio we feel like this unrealistic obsession with time, deliveries, market week goes against everything the slow fashion revolution is about. In our case here’s why: In order to have samples done on time for this year’s September fashion week. We would have had to Fedex fabric overnight, air ship everything, take cabs everywhere, pay extra for rush charges to our sample makers who would have had to work on the weekends, dye the fabric differently and possibly with toxic dyes etc… All steps which would in theory get a collection ready “on fashion time” but, would make the carbon footprint of the eco-venture twice as big?! Wasnt’t the whole point of this to make beautiful clothes that where cheap for the planet and it’s resources? If so, why is it that in an industry that is slowly but surely opening its doors to a sustainable future; I still felt that if I didn’t have a collection done by September 8 2011, I was a failed designer? Let’s hope that it is because I am crazy and deluded and not because that’s the way the industry will stay. Designers, wether they are eco or not go through this dilema of: time vs money vs quality all the time. At the end of the day we are all just making clothes, not finding the cure for cancer! Therefore, I stopped the madness and took care of the priorities first. We are now working on our Spring/Summer 2012 capsule collection and it will be ready in October. There are 3 awesome new interns at the studio: Helene from Belgium, Jurguis from Denmark and Isabella from Singapore. They have been more than helpful and efficient, I always seem to get really lucky with interns! We love to keep it international here at the eco-venture head quarters. More on them later!
We will work on Fall 2012 simultaneously, and keep you updated with the usual transparency. We have been concocting other initiatives and partnerships, but that is all I can say so far… Now, I leave you with a very smart video, by the I OWE YOU PROJECT. It’s one of those inspiring videos that we keep around for a little pick me up when we need to feel on track. Enjoy!