Auralís Herrero-Lugo was born and raised in Puerto Rico in a house where sewing, sketching and creating in general was the common tongue. She first came to mainland US to attend Moore College of Art and Design, graduating with a BFA in fashion design and a minor in textile design. After 6 years working as a fashion designer for various main stream labels in New York’s fast fashion industry and seeing first hand the consequences of an unethical and unregulated industry, she switched gears and decided to express her design point of view with an ethical approach, thus Auralis: an eco-venture was born. the brand became known for their Urban Tropical® aesthetic and it is because of the clothing line that she received substantial press coverage and eventually became a 2013 alum of FIT and The New York Economic Development Corporation's Design Entrepreneurs Program.
Dividing her time between Brooklyn and Puerto Rico, Auralís is an active member the creative community in both islands, lending her services to individuals and brands looking to source and produce in the United States and and sharing her own experiences and network with the next generation of fashion entrepreneurs, promoting and collaborating on projects that develop local and sustainable economies specifically related to the fashion manufacturing industry. Auralís also lectures on Ethical Fashion, Sustainable Product Lifecycle, Product Development, Design and Print development at the Fashion Institute of Technology, Parsons New School for Design and The Art Institute of New York. She also guest lectures at Universities in Puerto Rico.